July 28, 2014
4 Tips to Create a Powerful Nonprofit Video Marketing Strategy

4 Tips to Create a Powerful Nonprofit Video Marketing Strategy

Video traffic already accounts for two-thirds of consumer Internet traffic and will encompass 79 percent by 2018, according to Cisco Visual Networking Index. As video’s popularity expands, video marketers are able to reach larger audiences as illustrated by YouTube’s 1 billion unique visitors per month. Advertising and PR consultants are taking note of these trends, with Nielsen reporting that 64…

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July 25, 2014
GuideStar Unveils Strategic Vision for Strengthening the Nonprofit Sector by 2020 during Next Impact Call

GuideStar Unveils Strategic Vision for Strengthening the Nonprofit Sector by 2020 during Next Impact Call

Impact Call FINALLike you, GuideStar is a tireless supporter of nonprofit transparency, and yet we know there is still more progress to be made in this area. We know that it takes a lot of time for data and information about philanthropy and nonprofits to travel through and across the social sector, just as we know transparency needs to be to be more timely, interactive, inclusive, and comprehensive. We know this…

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July 24, 2014
Rising Expectations in a Rapidly Changing World

Rising Expectations in a Rapidly Changing World

We live in a digital culture which give us access to all kinds of information and data, provides new ways of connecting and engaging, and it’s immediate, in real-time. Thisculture also emphasizes a new expectation of donor engagement and new demands to show results.

At the same time, we are witnessing the evolution from check writing philanthropy to a more strategic approach with a keen focus on…

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July 22, 2014
How Your Charity Can Avoid the Donor Fatigue Trap

How Your Charity Can Avoid the Donor Fatigue Trap

Many nonprofits are constantly asking themselves a single question: How can we consistently keep donations flowing in to support our cause?

There really is such a thing as donor fatigue – if you are constantly pleading with your supporters to donate cash, you risk having them “tune out” and become desensitized to this type of call to action.

The solution: give supporters a new call to action, a…

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July 21, 2014
Justin Bieber vs. the Gates Foundation

Justin Bieber vs. the Gates Foundation

This following post first appeared on Glasspockets’ Transparency Talk blog. Click here to view the original post.  Glasspockets, which champions philanthropic transparency in an online world, is a service of the Foundation Center.  

When it comes to social media and “crowds,” the largest philanthropic foundation in the world is no match for Justin Bieber. Not even close. As the graphic below…

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July 18, 2014
Branding yourself as a nonprofit consultant

Branding yourself as a nonprofit consultant

Mazarine Treyz

Mazarine Treyz of Wild Woman Fundraising

Sometimes fundraising people get fed up with working for nonprofits all the time and think, I’ll just be a nonprofit consultant! How hard can it be?

It’s actually really hard.

Don’t get me wrong, fundraising prepares you in many ways to become a nonprofit consultant, but there are a few key things that you won’t learn in a fundraising office.

One of them…

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July 17, 2014
A list of social enterprises: why does it not exist?

A list of social enterprises: why does it not exist?

Problem

Despite the buzz, energy, and enthusiasm surrounding social entrepreneurship, we are missing something fundamental: a list of social enterprises.  Several leading organizations have begun to compile such lists but we will need a shared effort if we are to build something comprehensive.

Why would a list of social enterprises be good?

Investors, researchers and entrepreneurs alike could…

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July 16, 2014
5 Strategies to Generate More Donations at Your Nonprofit

5 Strategies to Generate More Donations at Your Nonprofit

While generating donations for your nonprofit can seem like a never-ending battle, there are ways to make it easier. The Internet has changed the face of nonprofit fundraising, and as an ever-increasing number of donors give online, it is crucial to ensure that your organization is up to the task of accepting these gifts.

Use these strategies to bump up the giving from your current donors, while…

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July 15, 2014
Balancing Philanthropic Travel and Voluntourism with Family Time

Balancing Philanthropic Travel and Voluntourism with Family Time

The tourism industry represents one of the largest service industries in the world, employing 102 million people around the globe in 2013, according to the World Travel & Tourism Council, and generating $2.1 trillion in economic output in the U.S., claims the U.S. Travel Association.

Within this thriving economic sector, the Center for Responsible Travel reports, a growing percentage of travelers…

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July 14, 2014
The Next Big Thing

The Next Big Thing

Data-usage-600x411There is a lot of talk, across many diverse industries, about “big data.” But what does that really mean? It’s really nothing more than what it sounds like, data – and a lot of it. The real value is in the information and insight it can provide, if it is used properly.

The philanthropic community has accumulated massive amounts of data over time and, while this data is very valuable, there’s room…

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